Toyota is in preparations for marketing a 1 billion dollar campaign in the US to boost sales after it comes close to potentially reporting its second annual deficit in a row. This $1 billion marketing campaign is 30-40 percent more than Toyota spends in a typical quarter. The Prius line is at the top of the list for cars they are trying to promote, as their 2010 model Prius reportedly sold more than other eco cars. While , at the same time, sales for Toyota's Scion fell around 50% this year and their Lexus luxury car line fell a reported 30%.
What does this mean?Toyoda Aiko has got his work cut out for him, but if all goes well, Toyota can finally open up their unused factory in Miss. thats been collecting dust and is partially to blame for this deficit. Also, we could be seeing some pretty cool new "affordable" sports cars from Toyota in the future.
Other News: Hatoyama to Meet Obama this week.
0 comments:
Post a Comment